Bacardi introduces new Breezer RTD
Bacardi is bringing out an RTD called Breezer, not to be confused with the original (discontinued) Bacardi Breezer brand, which was phased out in the UK in 2015.
The Breezer range is packaged in 25cl cans and each variant is 4% abv. The three initial flavours will be: Blood Orange & Ginger; Strawberry, Cucumber & Mint; and Lemon & Elderflower.
The new brand is being launched in partnership with the Tesco Group and it will be available from May 20 at Tesco retail stores, priced at £1.80 per can. Breezer will be available via wholesaler through Budgens & Londis from May 13 and Booker & Premier from May 27. It will be rolled out to all major UK retailers from November 2019.
The newcomer has been created to tap into the popular RTD sector, which is currently the fastest-growing category in the total UK alcohol market, according to Bacardi.
Amanda Almond, managing director – UK & Ireland, said: “As consumers become increasingly more conscious of their alcohol intake, we are seeing huge growth in the popularity of the lower-alcohol RTD sector. We hope that the introduction of Breezer will cater to people of all ages who are looking for new and exciting flavour combinations in a convenience, easy-to-drink format.”
The producer has other RTD options in its portfolio, including pre-mixed versions of its classic Bacardi Rum serves such as Bacardi & Cola, Bacardi Mojito and Bacardi Raspberry Spritz.