Stroud Brewery, Toast Ale and Friends of the Earth create "climate-friendly" organic ale
Stroud Brewery and Toast Ale have teamed up with Friends of the Earth to create a “planet-saving” organic amber ale.
Flour Power is described as a “modern, heavily hopped amber ale with Citra and Azacca hops for an intense citrusy aroma”.
The beer uses Hobbs House Bakery’s unsold organic bread, which would otherwise have gone to waste, while 5% of proceeds will be donated to Friends of the Earth’s climate campaign.
Mike Birkin, campaigner at Friends of the Earth, said: “At Friends of the Earth we are always keeping an eye out for those businesses showing a better way of doing things, so collaborating with Stroud Brewery and Toast Ale is hugely exciting. With Flour Power we are aiming for a craft ale that proves that the things we enjoy can be produced in more considerate, sustainable ways.
“The climate change situation can seem dire, but the solutions are out there and some are on display right here with Toast Ale and Stroud Brewery. We hope to see more businesses, including further breweries, respond to the climate emergency. So let’s raise a cheer to Flour Power for showing us a way forward.”
Chloe Brooks, production manager at Stroud Brewery, said: “Stroud Brewery is dedicated to producing great organic beers with production helping to support local farmers and the ecosystems they manage. The organic standards we adhere to support our ambition to be a business that cares for people and planet.
“Flour Power was a great project providing us with the opportunity to collaborate with like-minded businesses to produce a product that not only tastes good but does good. We were very excited to work with Toast on another project and to support such an important issue for Friends of the Earth. Hobbs House Bakery very kindly saved their unsold organic loaves for us so that they could have a second life in this beer.”
Chris Head, collaborations manager at Toast Ale, said: “At Toast Ale, we're reviving one of the oldest traditions in the world by using surplus bread as a grain for beer. In the UK, 44% of bread is never eaten. We're on a mission to change that by working in partnership with breweries and bakeries all over the world to create great-tasting beers that are better for the planet. It's a revALEution to end food waste.
“We're incredibly proud to partner with Friends of the Earth to raise awareness of climate change and to support the great work they do. Food production, one-third of which we waste, is one of the biggest contributors to climate change, so they are a powerful ally to our mission. Collaborating with Stroud Brewery to create Flour Power has been a fun and delicious adventure, resulting in a wonderful organic golden ale that will empower drinkers to do their bit. For it is within all of (fl)our power to change the world.”