AB InBev UK rebrands as Budweiser Brewing Group UK&I
AB InBev UK has changed its name to Budweiser Brewing Group UK&I as management felt Budweiser is the group’s most famous global brand.
It also supplies Stella Artois, Corona, Beck’s, Bass, Camden Town, Michelob Ultra, Boddingtons and more, but it decided that Budweiser is the king of its beers.
Paula Lindenberg, who took over as president in January following a stint at the group’s Ambev business in Brazil, said: “We are a fast-paced, ambitious group that dreams big, and we have exciting plans ahead for the UK and Ireland.
“Through the power and recognition of the Budweiser brand, we want to open ourselves up to working with more partners to achieve our ambitions.
“We are looking forward to making a big impact in the year ahead, working towards brewing our beers with 100% renewable electricity and accelerating our progress towards 20% of our global products being no or low alcohol.”
Budweiser will soon be brewed using 100% British barley and 100% renewable electricity from UK solar power, according to the supplier, “giving the classic American brand a special stake in the UK”.
AB InBev is the world’s largest drinks supplier and Budweiser Brewing Group UK&I is the leading supplier to the UK trade. It also owns online retailers Master of Malt and Beer Hawk, plus spirits arm Maverick Drinks, while it has a stake in distributor Matthew Clark after helping C&C rescue it from the ashes of the Conviviality empire last year.
It is poised to open a new London headquarters on Fetter Lane in Farringdon, covers 25,000 sq ft over the top four floors of the new Bureau building and a rooftop bar.
It brings together three previously separate offices and 250 employees, while it will continue to operate breweries in Samlesbury, Magor and Enfield, where Camden Town beers are now brewed.
The new group outlined five ambitions for the UK:
- Champion Britain’s iconic beer culture with trade-boosting programmes for the whole community, from barley farmers to pubs and retail
- Create a nation of Smart Drinkers, helping to shift social norms to embrace moderation and cut harmful drinking
- Be the UK’s most sustainable brewer as it works towards brewing with renewable electricity and locally-sourced barley
- Be one of the best places to work, promoting apprenticeships, development and diversity
- Bring more people together with great beers for every occasion by continuing to invest in premium drinks and powerful brands