Brewgooder joins forces with Co-op for its first national retail campaign
Brewgooder is joining forces with Co-op for its first national retail campaign.
The Co-op Well Dig will see the ethical craft beer brand celebrate its third birthday by linking up with the retailer.
The campaign launches today (May 20) and it runs until May 14 across 408 Co-op stores nationwide. It aims to sell enough brewgooder four-packs through participating stores to exclusively fund clean water access for two rural communities in Malawi.
The two Malawi-based communities – the Matipa and Waluma Villages – will both receive borehole installations providing consistent, first-time clean water access to more than 1,000 villagers.
Alan Mahon, founder of Brewgooder, said: “This campaign is the first of its kind in retail and we are massively excited to partner with Co-op on it.
“As businesses, we both share the same values and desire to empower people by what we do. But now we are putting the power in the hands of Co-op shoppers to directly transform the lives of 1,000 people through the power of beer, and I can’t wait to see the results.”
Over the course of the campaign, Brewgooder will be documenting the stories of some of the villagers that will be positively affected by the campaign so that Co-op employees, customers and members can witness ‘real life’ in Malawi and develop a greater understanding of the life-changing impact they will be bringing about.
Joseph Walker, Co-op beer buyer, said: “We have raised millions of pounds to provide clean water and sanitation in some of the world’s poorest communities. Co-op is committed to alleviating water poverty and we’re proud to be partnering with Brewgooder on this latest campaign, which will transform the lives of so many people.”
Brewgooder donates 100% of its profits to fund clean water and sanitation projects in developing countries. To date, it has helped more than 60,000 people across Malawi through 87 clean water projects that have supplied 100,000 gallons of safe water.
Each case of Brewgooder sold will provide a person with clean water for more than five year, according to the producer.