Real Ale to open third store this month
Independent retailer Real Ale has chosen Notting Hill as the venue for its third store as it continues to expand across the capital.
Founder Nick Dolan opened the first outlet in Twickenham back in 2005 and it mainly sold 50cl bottles of ale from across the UK.
A couple of years later the craft beer revolution began to gather pace and the business’ fortunes have soared in line with that.
Bottle shops became commonplace across London and it overhauled its iconic Twickenham store, a serial winner at our Drinks Retailing Awards. The team transformed it from a store resembling a farm shop to a modern space full of fridges, taps and growlers.
Retailers like We Brought Beer began to expand their estates and Real Ale could not afford to stand still so it opened a second outlet in Maida Vale in 2017.
That store came with a greater on-trade element, featuring eight taps, space to drink on site and a downstairs area for tutored tastings.
The new shop on Notting Hill’s Golborne Road continues that theme, as it is billed as a “shop and taproom” featuring natural wine, cider and spirits from small producers alongside its core beer offering.
It will offer a rotating selection of beers and wines available on tap, with an Enomatic wine dispenser for sampling high-end wines. Everything from the retail range will be available to drink in. It will also be the largest store in the estate.
Retail manager Tim Peyton said: “Our aim is to create a comfortable and inviting space for people to discover delicious drinks from small producers all over the world.”
To celebrate the launch of the new store, Real Ale will team with two of its favourite producers for the first time to create a new collaboration brew.
Throughout the year it plans to run a series of events, hosting brewers, cidermakers, winemakers, distillers and BWS suppliers, who will offer tastings and discussions. The taproom will host a number of tap takeovers with independent breweries from all over the country, showcasing one-off and seasonal releases.
Real Ale also supplies Marks & Spencer with craft beer as the multiple retailer utilises the team’s extensive knowledge of the sector. That relationship has been going since 2007.