Famille Helfrich launches Calvet range for independents

Famille Helfrich is to launch a new Calvet wine range created specifically for independent wine shops and on-trade operators.

The range, which will be revealed at the portfolio tasting for parent company, Les Grands Chais de France, later this month, has contemporary packaging to differentiate it from other Calvet wines.

Famille Helfrich is the independents and on-trade arm of Les Grands Chais de France and it is also the owner of the largest Chateaux and Domaine business in the on-trade.

Heading up the new range is a classic Calvet 1818 Bordeaux AOP icon wine, which was created to celebrate the birth of Calvet in Bordeaux 200 years ago. Calvet Cuvee 1818 is made from a selection of the best parcels owned by Famille Helfich’s partner growers across the region.

The producer plans to celebrate this launch by giving independents a special introductory offer on Calvet 1818, whereby anyone who buys 11 cases can get one free.

The wine will be available to try at the tasting event on 25 to 27 February in London, and winemaker Benjamin Tueux will also be attending. Visitors can also try Cahors, Malbec, Chablis, Cotes du Rhone, Rose d’Anjou and Sancerre from the new Calvet Heritage range.

Chris Davies, sales director of Famille Helfrich, said: “We developed the new Calvet branded range in response to a growing demand in the market place. We felt the time was right to expand this successful pan-appellation French brand to respond to the needs of our on-trade and independent customers.

“We look forward to welcoming as many of our current customers as well as potential new ones to our inaugural portfolio event in Birmingham next month, and to hearing their feedback on the new wines.”

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