Willow joins raft of NPD in low and no alcohol spirits

A drinks entrepreneur has launched a low alcohol spirit called Willow.

William Borrell, who founded Polish craft vodka Vestal, and who claims to specialise in turning underground public conveniences into neighbourhood bars, created the drink to tap into the growing interest in reducing alcohol intake. Willow was created in his venue called the ‘Ladies & Gentleman’ bar in Kentish Town, north London, and it is named after the founder, combined with the word 'low'. 

Borrell said: “There’s obviously a boom in no/low alcohol spirits. I don’t have much time for most of the former, as I think the notion of no-alcohol ‘spirits’ is a con - especially as the prices are outrageous and the production methods opaque. To be frank, I’d rather just buy a decent soft drink. However, there’s clearly a role for low-alcohol spirits - and Willow’s designed for those wanting all the cues of alcohol with a depth of taste.”

Willow is made from a combination of a Calvados base, along with a blend of pineapple, star anise, cherry tomato, kaffir lime leaves and agave syrup.

The drink can be enjoyed neat or over ice, or with tonic.

Borrell described the drink blended with tonic as being “like a Gin & Tonic meeting an Aperol spritz, paired with the love child of a Negroni”.

The 4.4% abv Willow Low-Alcohol is priced at £16 for 70cl. 

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