Seedlip cements alcohol-free expertise with new sister brand
Seedlip has revealed plans to introduce a sister brand of alcohol-free aperitifs.
The team behind the non-alcoholic spirit is launching AEcorn Aperitifs early in 2019. The range, which has been informed by 17th Century English herbal remedies and inspired by the European Aperitif tradition, will initially comprise three varietals, each produced from English grown grapes and aromatised with herbs, roots and bitter botanicals.
The concept has been led by Claire Warner, who has been appointed as managing director of AEcorn. Warner, who joined Seedlip earlier this year to head up the development of a new No-Alcohol (NA) portfolio, previously held the role of Head of Spirits for LVMH. She is joined by Emma Murphy, previously director of London Wine Week and founding team of DrinkUp.London; Murphy will take the role of AEcorn Aperitif’s head of marketing.
Warner said: “We are thrilled to be following in Seedlip’s footsteps and breaking new ground in the category they created. Since Seedlip’s launch, the world of non-alcoholic has shown itself to be dynamic and exciting, and we hope that the introduction of AEcorn Aperitifs will additionally help solve the dilemma of what to enjoy with food, when you’re not drinking. Seedlip has given those who are not drinking a seat at the bar, and now AEcorn Aperitifs will give everyone who is not drinking, a seat at the table.”
Ben Branson, founder of Seedlip, said: “Since launching Seedlip three years ago, the global traction has been both surreal and overwhelmingly positive. We are still just scratching the surface of the category’s potential and AEcorn Aperitifs takes us another step closer to our aim of changing the way the world drinks.”
The Aperitifs will be available to purchase from aecornaperitifs.com and wider distribution in early 2019 and the drinks will be available in 50cl bottles.
AEcorn refers to an old English spelling of acorn. In Medieval England, the acorn was considered the fruit of the open land, according to Seedlip, and the word has been used for this range because it has also come to represent new beginnings, potential and perseverance.
"Sadly the word 'acorn' was removed from the Children's Oxford English Dictionary in 2007. We would like to preserve and protext its use and symbolism. For us, it is a beautiful word that reminds us of woodland adventures and the power of our early imagination. We are all poorer when words which connect us to nature are lost of forgotten", the company said.