Jack Daniel's reports 24-hour sell-out for pre-sales of its Holiday Calendar
Jack Daniel’s is anticipating "huge demand" for its Holiday Calendar through Asda after the festive product sold out in 24-hours when it was listed for pre-sale via the producer's website.
The calendar, which features 23 miniatures and a 5cl hipflask, has a retail price of £60. The 23 miniatures come from Jack Daniel’s family of brands including Tennessee Whiskey, Tennessee Honey, Tennessee Fire and Gentleman’s Jack. It is now available in Asda stores and via its website.
The company said: “The calendar includes the fiery cinnamon of Jack Daniel’s Tennessee Fire and the rich & smooth Jack Daniel’s Tennessee Honey, which tastes just like a slice of pecan pie in a glass. The Christmas line-up is rounded off by two more Jack Daniel’s favourites: Gentleman Jack is double mellowed, which gives it extra smoothness and aromas of sweet vanilla and brown sugar, while Jack Daniel’s Single Barrel is a super-premium Tennessee whiskey, finely crafted from a single barrel at the Jack Daniel Distillery. The Single Barrel is a full-bodied whiskey with notes of toasted oak an caramel, an intense flavour profile and a long rich finish.”
Jack Daniel’s sits with the portfolio of Brown-Forman brands.