Bushmills gets crafty with tasting event campaign

Ireland’s Bushmills Irish whiskey brand is hosting series of events to showcase traditional crafts in London and other cities later this year and into 2019.

The Black Bush Stories events will give guests the chance to meet the people who practice the crafts and try them out for themselves, and experience a whisky tasting with expert whiskey bloggers Joel Harrison and Neil Ridley.

The tasting sessions will explore a range of Bushmills’ whiskeys including the Black Bush blend and the Bushmills 10-year-old, 16-year-old and 21-year-old single malts.

The aim, according to the whiskey brand, is to “shine a light on the talented makers whose passion and skill chime with its own product story”.

The programme was launched with a glassblowing workshop in London.