Whyte & Mackay introduces Wildcat Gin
Whyte & Mackay is launching a new gin featuring a Cat’s Claw botanical.
Wildcat Gin’s release is the latest in a series of investments aimed at developing the company’s premium spirits portfolio.
Wildcat is distilled especially for mixing, using ten botanicals including liquorice Root, coriander, angelica root and cat’s claw root. It has a classic gin taste, with a predominantly juniper aroma. The addition of cat’s claw gives it a “pleasant twist” according to the producer, with subtle hints of citrus, white pepper and spice.
Mike Greggs, general manager for UK, France and Germany, said: “We are delighted to launch our new ‘Gin of the Night’ – Wildcat Gin. We are investing in innovation across our portfolio. Wildcat Gin is the latest brand launch to ensure we continue to offer consumer-led value to our customers.
“As a business we recognised a key drinking occasion which is under served by current gin brands – night time – so Wildcat Gin is aimed at those who come to life after dark.
“Wildcat Gin’s distinctive, yet classic taste makes it perfect for a simple gin and tonic or a bramble cocktail to be enjoyed as the consumer sees fit – as part of a great night out.
“With a stand-out flavour profile and intriguing brand story, we are confident Wildcat Gin will add value to the category while standing out against mainstream gin brands.”
In August the Glasgow-based business launched a new blended Scotch Whisky named The Woodsman, and it also relaunched its Highland Single Malt Whisky, Fettercairn, with four new expressions. Alongside this it completed a full overhaul of its Jura Single Malt brands and a full rebrand for Tamnavulin Speyside Malt.
Wildcat Gin is priced at £28 for 70cl.