Social enterprise Brewgooder secures Tesco listing
Scottish beer brand Brewgooder has secured its biggest retail listing to date, which it said will “significantly advance” its mission to bring clean water access to one million people.
The new agreement with Tesco will see the social enterprise supplying single bottles of its Clean Water Lager to 481 of the retailer’s stores across the UK, adding to its existing supermarket listings in Asda and Co-op stores.
Brewgooder, which launched in 2016, donates 100% of its profits to fund clean water and sanitation projects in developing countries. To date is has helped more than 40,000 people across Malawi gain access to clean water.
With this latest deal Brewgooder now plans to expand its clean water initiative into a second country, Ghana, in 2019.
By the end of next year the brand hopes to have helped more than 100,000 people gain consistent clean water access.
Alan Mahon, founder, said: “This deal marks another major milesone for Brewgooder and brings us closer to achieving our overall mission: to provide clean water to one million people.
“We are really looking forward to involving Tesco and its customers with our mission. Our lager is a crisp, fresh tasting beer that has proven it can compete against the industry heavyweights on taste, but it also has the power to make significant social impact – just from people choosing to enjoy our beer at home or in a bar.
“Our journey so far has been incredible: growing from a team of one to seven in two years; brewing and selling over one million cans and half a million pints of our lager; and achieving listings with some of the UK’s biggest retailers. It’s because of our loyal drinks and retailer support that we are now able to look at extending our operations into Ghana and work to bring clean water to even more people across the world.”
Single bottles of Brewgooder Clean Water Lager will be available to purchase from UK-wide Tesco stores, while both cans and bottles are also available in Asda and Co-op stores, as well as the on-trade.