Winebuyers becomes world's largest English wine hub

Online retailer Winebuyers now lists more than 400 English wines sourced from 14 different counties.

Cornwall, Devon, Dorset, Essex, Gloucestershire, Hampshire, Herefordshire, Kent, Leicestershire, Norfolk, Oxfordshire, Suffolk, Surrey and Sussex are all represented on the site, and there is one from Wales too.

Julia Trustram Eve, marketing director at Wines GB, said: “I’m truly impressed that Winebuyers provides access to purchase so many wines from the UK. They certainly have access to the biggest range of English wines, both direct from vineyards and via the merchants with whom they deal.”

The aim of is to connect wine merchants and producers around the world with the consumer, so it is essentially a marketing company. 

It is free for consumers and, unlike most sites of its type, it does not charge a mark-up or any commission.

Instead it charges producers a monthly fee of up to £100 and acts as a middleman. It already boasts nearly 30,000 different wines from 38 countries, and several English winemakers have jumped on board.

Founder Ben Revell said: “It took 18 months to reach proof of concept, as we wanted to get our proposition just right. We were determined to invest in the best innovative technology and have the best team and advisers on board.

“We want wine lovers, no matter their budget, to have access to the very best selection of wines for no additional fee – whether that’s something they regularly drink at the weekends or being able to occasionally try more unusual and quirky wines that are now produced. 

“We are also passionate about working closely with the industry and help both emerging and established vineyards and merchants get increased exposure, without us having to charge them commission or marking-up their prices.

”Winebuyers makes revenue from charging suppliers a small monthly subscription fee to be listed on the site. Custom built APIs automate the entire process, minimising costs on all sides.”

The “disruptive e-commerce platform” officially launched in May and it has secured more than £1 million in crowdfunding to expand its offering.

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