Kronenbourg 1664 launches limited-edition packaging for football season

Kronenbourg 1664 has launched limited-edition cans and packaging to drive sales around the football season, supported by its recent ‘Pour La Victoire’ campaign.

Available until July 2018, the brand is inviting football fans to ‘take home a taste supreme’ with the newly designed cans. The new design aims to demonstrate the traditional branding of Kronenbourg 1664, while also creating a buzz around global sporting events with strong shelf standout. Brand ambassador, Eric Cantona, features in the new colourful designs.

Toby Lancaster, category and shopper marketing director, said: “Kronenbourg 1664 has become an iconic lager during major championships and football occasions. With 52% of beer and cider value sales sold over key seasonal periods, our most popular packs have recruited more than 800,000 shoppers, delivering more spend uplift as consumers trade up and look for a premium alternative, to toast a special occasion.

“With more than 350 years of success, Kronenbourg 1664 has unrivalled insight into the taste of victory so, whatever event they are celebrating this summer, consumers will be able to experience their own victory with Kronenbourg 1664’s well-loved taste and new stand-out design.”

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