Champagne Nicolas Feuillatte launches new visual identity

Champagne Nicolas Feuillatte has launched a new look for the off-trade.

The new packaging is part of a two-year rebrand project, which began in 2016 following the launch of its new vision: “to be the Champagne brand which reconciles luxury with emotion”.

The new look – which includes a new Nicolas Feuillatte emblem - was created to fully express this vision, according to the producer. The emblem brings together four pillars, which are the essence of the brand: the human dimension; the winegrowers; the star as a symbol of luxury; the links, which represents the combination of all elements together to bring together luxury and emotion.

Two distinctive collections are now on offer with one single identity. The off-trade range includes Selection Brut, Selection Demi-Sec, Grande Reserve Brut, Grande Reserve Rose and at the higher end: Blanc de Blancs, Cuvee Speciale 2013 and Cuvee Speciale Rose.

Christophe Juarez, managing director, said: “It is with great pleasure that we roll out our new visual identity, which is the final gem on the crown. This project has been years in the making and we believe the outcome looks elegantly premium while equally being modern and youthful. It is something we are able to do being the youngest of the Grandes Marques de Champagne.

“It is a new era for Champagne Nicolas Feuillatte and we can’t wait to see these bottles in the UK.”

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