Portobello Road Gin teams up with Franklin & Sons for latest NPD
Portobello Road Gin has teamed up with premium tonic brand Franklin & Sons to create a ready-to-drink gin & tonic, packaged in a 25cl can.
The 5.5% abv drink, which is due to launch in selected London Tesco stores this month, combines the juniper-forward Portobello Road Gin with Franklin & Sons natural Indian Tonic Water.
Ged Feltham, managing director, Portobello Road Gin, said: “As proud purveyors of London’s spirit, we are delighted to be partnering with Franklin & Sons to create an exceptional pre-mixed London dry gin and tonic in a can. Both brands are award-winning with a strong London heritage and are crafted with only the finest ingredients.
“The new RTD ensures that gin connoisseurs can enjoy a premium G&T for those on-the-go moments and at outdoor events this summer, such as festivals and picnics.”
Steve Perez, chairman at Franklin & Sons, commented: “We pride ourselves on offering consumers what they want, through focused research and innovation. Our vast knowledge in creating market-leading ranges of ready to drink products makes Franklin & Sons the perfect producer in this exciting unique collaboration. We couldn’t be prouder to be working with another premium crafted producer.”
Jen Draper, Franklin’s head of marketing, said: “We have created this G&T with our award-winning Natural Indian Tonic Water, perfect for convenience as well as those occasions when it’s easier to have a ready to drink option, but do not want to compromise on taste. This RTS format is recyclable, sustainable and sleek in design. The can delivers a blend of two timeless London drinks brands, no gimmicks and no added anything, just gin & tonic as it should be.”