Brothers Drinks renews sponsorship deal with LWE
Brothers Drinks has announced a multi event sponsorship deal with LWE for the fourth year running.
The cider producer will have exclusive fruit cider pouring rights at a number of LEW events across 2018, including Arcadia London, Junction 2 Festival and Elrow Town.
Geraldine Doyle, senior marketing manager for Brothers Drinks, said: “We are proud to be working with LWE and their exceptional portfolio of events and festivals. Our partnership, now in its fourth year, is based on shared values of supporting independent music and providing consumers with innovative concepts and experiences. We look forward to another year of providing cider at these truly spectacular events.”
LWE is London’s biggest underground event organiser, with parties held at unusual locations across the capital. They are the exclusive music promoters at Tobacco Dock where Brothers have exclusive cider pouring rights.
Paul Jack, director at LWE, said: “We started working with Brothers four years ago at a limited number of events, this relationship has expanded since to all our events and developed into what we now see as a partnership that allows us to grow together.”
Brothers Cider was launched at Glastonbury Festival in 1995. The family run business is run by four brothers at their cider mill in Shepton Mallet, Somerset.