City of London Distillery reveals new look for its gins

City of London Distillery has revealed a new look for the brand as well as a bespoke gin to celebrate the skills of the distillery’s team.

The new look bottles now have a larger label and logo, stronger colour branding and a new gold crest on the neck. The new packaging, designed to be more modern and to better portray its premium positioning, also includes enhanced craft messaging and additional illustrations to depict each expression’s back story.

The producer’s London Authentic Gin is now also available in a new blue bottle to help create stronger brand identity across the entire collection.

In addition, the producer is celebrating new listings for its gins, including with Waitrose, Selfridges and Harvey Nichols.

James Stocker, marketing director, said: “The industry has recognised The City of London Distillery as a brand of incredible quality and we believe it has huge growth potential, which is of course reflected in the investment we are making to strengthen its identity in what is an extremely competitive market.

“The brand has played a unique part in the capital’s gin revival and has heritage and authenticity at its core. With new premium listings and with a growing number of exciting experiences on-site for consumers in the heart of town, City of London Distillery is well placed to capitalise on the projected category growth this year.”

The City of London collection includes City of London Authentic Gin (rrp: £28); Christopher Wren Gin (rrp: £32); Old Tom Gin (rrp: £38); Sloe Gin (rrp: £32) and Square Mile London Dry Gin (rrp: £40). 

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