Rebrand for Diageo’s Tanqueray Rangpur premium gin
Diageo is introducing a new-look bottle for its Tanqueray Rangpur premium gin.
The gin adds a citrus twist to the Tanqueray style and is named after a variety of lime originating from India.
It was launched in 2006 and is available in the UK off-trade mainly through top-end drinks retailers and specialist spirits shops.
The relaunch sees Rangpur enter new international markets for the first time, going into Brazil, Australia, Colombia and Greece.
Tanqueray’s global marketing manager Joanna Segesser said, “It’s an extremely exciting time for gin. It’s a category which is growing at a phenomenal rate with Tanqueray at the forefront.
“This is the reason why we are refreshing the look and extending the reach of Tanqueray Rangpur into new countries.”
The Tanqueray range includes the main styles London Dry and Tanqueray Ten plus limited editions such as Malacca, Old Tom and Bloomsbury.
Rangpur has an abv of 41.3%.