Diageo taps into at-home cocktail making via Alexa
Diageo has launched a new concept for the Amazon Echo Show in the UK to help consumers create cocktails at home.
The new skill, called The Bar, is inspired by Diageo’s website thebar.com, which was launched in 2013 to help at-home cocktail making.
In order to use the new function, consumers start by asking Alexa to open The Bar, and they are then presented with three different options: Make a Specific Cocktail, Help Me Choose or Learn Techniques.
Make a Specific Cocktail allows users to tell Alexa what they want to make and Alexa then provides them with a recipe and guides the user through preparing the cocktail.
Help Me Choose is where Alexa suggests easy to make cocktails based on the consumer’s preferences such as sweet or sour, or long or short.
Learn Techinques is where Alexa helps consumers master mixology techniques with practical advice such as how to muddle your mojito to perfection, according to the company.
The Bar also allows consumers to send a shopping list of ingredients or a cocktail making kit ot the Alexa mobile app on their phone or it directs them to purchase on Amazon.
The launch will be supported by a marketing campaign with Amazon Media Group across Amazon’s multiple platforms including Fire TV and Kindle.
Periklies Antoniou, New Technology and Media Innovation Manager at Diageo, said: "Making amazing cocktails at home doesn’t need to be intimidating or complicated – and we are excited to be using new technology to inspire consumers to shake things up.
“Technology is changing the way we socialise in and outside of the home and with the new The Bar skill we are tapping into the growing number of adults using voice-enabled devices to take them on a journey towards mastering mixology.”