Rioja Wine Educators Programme 2018 is open for applicants

Registration is now open for the 2018 Rioja Wine Educators Programme.

This is the third year for the initiative, which is approved by the DOCa Rioja Control Board.

The programme aims to recruit professionals with an ability to influence major wine consuming countries and it provides training on specific knowledge about Rioja wine.

Following the course, these professionals will become Control Board approved educators, ensuring the knowledge of Rioja wines and experiences are communicated within their countries and spheres of influence.

The organisers said that the programme continues to be very selective when it comes to admitting candidates. The first two courses saw more than 250 candidates from the areas of wine communication or education, as well as sommeliers and those in wine retail and distribution.

The initiative includes an online course available in Spanish and English, with tests, a final paper and further training alongside other students during a week’s stay in Rioja. Selected participants will visit the region in three groups.

Riccardo Aguiriano, marketing director of DOCa Rioja Control Board, said: “We are proud of the success of the past two Rioja Wine Educators programmes and next year we expect to close with 57 official Rioja educators from 19 countries. With new regulations coming into place in the next few years, we believe there has never been a more exciting time to communicate the specificities that go into ensuring the quality and rigour of Rioja wine. Our training is first class and these educators will help us take Rioja to the next level.”

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