Flavourly strikes deal to import China's Panda Brew beers
Online bottle shop and craft drinks specialists Flavourly has struck a deal with Chinese craft brewer Panda Brew.
The deal, which will see Flavourly import more than 10,000 bottles of Panda’s beer, is the first time the Chinese craft beer has been brought into the country on this scale.
Flavourly ceo David Moore said: “Panda Brew is China’s leading craft brewer and we were very keen to import their beers, and continue to offer our customers something very new and very unique to our bottle shop and craft beer subscription clubs.”
He added: “China is a massive market, and offers huge potential for Scottish brewers. Having a reciprocal import deal, where all parties mutually benefit, is a brilliant step forward for beer lovers in the UK and in China. We are very keen to promote this two-way relationship with brewers and distributors in China.
“And there is of course a strong connection to Edinburgh. The city’s zoo is home to the famous Giant Pandas Tian Tian and Yang Guang, and the Panda Brew team also have links here.”
Six Panda Brew beers are available to buy through Flavourly.com, including:
Panda Brew Red Panda Eyes (5.5% abv), an amber-coloured, honey ale made with American hops, Belgian yeast and Chinese honey;
The 6.5% abv Panda Brew Kuding Pale Ale, which is made with the traditional Chinese herb ‘kuding’, often used in tea;
Panda Brew Safe Date Ginger Golden Ale (5% abv), which is a golden beer made with ginger;
Panda Brew Aviator Single Hop Ale (6.5% abv), an American style pale ale made with citra hops;
Panda Brew Outlaw Witbier (5.5% abv), this cloudy yellow beer is made from a blend of wheat and citrus;
and finally the 10% abv Panda Brew Mocking Imperial Stout, which is described as being “big-bodied and complex”, with flavours of coffee and chocolate.
Flavourly was founded by entrepreneurs Ryan O’Rorke and Assean Sheikh. The company, which has an online bottles shop as well as craft beer and craft gin subscription services, released four ‘crowd-sourced’ beers last month that were developed after the tech firm analysed 140,000 customer reviews to identify the flavours and styles that appealed most to its customers.