Sadler's adds spirits to its Peaky Blinders portfolio

Sadler’s Brewing Co is extending its Peaky Blinder portfolio by adding a spirits range, in time for the start of the fourth series of the cult BBC TV show.

Sadler’s has produced craft beer for more than 100 years but it was also originally known as a supplier of dark and white spirits, particularly during the industrial revolution.

The Peaky Blinder range of craft spirits celebrates traditional flavours from the 1920s, with a contemporary twist for today’s consumer, according to the company.

The range comprises a triple-distilled Irish Whisky, a small batch, hand-crafted Spiced Dry Gin and a Black Spiced Rum. All are available in 70cl bottles at 40% abv, priced at £25 each.

The activity also coincides with the introduction of revamped look for the company, with a new logo now featuring on the redesigned packaging.  This will be rolled out across Sadler’s Peaky Blinder spirits and ales range, as well as its Worcester Sorcerer ale.

Chris Sadler, fifth generation brewer of the Sadler’s family, said: “Our mission is to create products that are one of a kind, with their own unique story and we believe we have well and truly done that with the launch of our Peaky Blinder spirits range. Back in those days it was about grafting and crafting, whether that was legitimate work or activities only the Peaky Blinders would be associated with, but either way, it’s that hardworking, uncompromising Black Country attitude we have looked to instill into this new range. You can almost feel transported back to those streets, to those bars, to the sights and sounds of old school Black Country when you enjoy these drinks – it’s a great experience.”

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