London Wine Fair unveils Drinks Britannia section

The London Wine Fair has unveiled the first of its new exhibitor zones, which will feature as part of a refreshed 2018 show.

The new ‘Drinks Britannia’ section will be a stand-alone area dedicated exclusively to British drinks, and it is expected to be the largest collection of British drinks under one roof. The section, which will be located on the ground floor of Olympia’s Grand Hall, will have space for up to 50 producers, spanning wine, beer, cider, spirits and mixers, putting a spotlight on established brands and new producers looking to develop both domestic and overseas markets.

The area will offer three tiers of stand packages to suit different budgets and to ensure a diverse range of exhibitors, from boutique bathtub gins to established beer brands.

Hannah Tovey, head of London Wine Fair, said: “The UK has a reputation for producing some of the finest spirits, beers and ciders in the world, and with English wineries going from strength to strength, we can now add wine to this list of top notch drinks products. We wanted to celebrate and champion this exciting and vibrant industry with its own dedicated area and we are confident it will attract more UK based buyers than ever before as well as tap into overseas markets, particularly those beyond Europe.”

The London Wine Fair also has a refreshed brand image with a new look logo and website, tying it in with a refreshed direction under a newly-appointed sales and marketing team, led by Tovey.

Exhibitors looking to book within Drinks Britannia and the main body of the show should contact or visit Next year’s event will take place between 21 and 23 May. 

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