Gallo reveals new packaging design and revamped website
Gallo Family Vineyards has revealed a new packaging design alongside a revamped website.
The overhauled packaging includes new labels, designed to communicate the quality of the Gallo Family Vineyards offering, according to the producer. The aim was to ensure the labels are still recognisable to consumers while being even easier for fans to find their preferred varietal on shelf. The new labels will feature across the entire portfolio by the end of the year.
The new design includes a new labels shape as well as modern fonts, while the founders’ signatures and strapline have also been reintroduced on the bottle to highlight the winemaking heritage of the Gallo Family Vineyards brand.
David Mallory, impulse channel director at E&J Gallo, said: “The new label is a progressive step forward for the brand and we are delighted to be launching it over the coming months. We believe that this stylish, clean and modern new look will really stand out on shelves and communicates Gallo Family Vineyards’ winemaking heritage to consumers.”
The new style is also reflected in the new Gallo Family Vineyards website, which is now live. It includes food and wine pairing ideas and cocktail recipes.