Johnnie Walker whisky series aims to showcase art of blending
Diageo Scotch Whisky brand Johnnie Walker has released three new whiskies in world markets to showcase the art of blending.
Johnnie Walker Blenders’ Batch Wine Cask Blend, Rum Cask Finish and Espresso Roast are the result of over 100 Scotch experiments by the brand’s team of 12 blenders, influenced by flavour cultures from around the world.
The launch is being backed by a series of films featuring world famous chefs, baristas, sommeliers and bartenders discussing the experiments and taste combinations with blenders Aimée Gibson and Chris Clark.
Master blender Jim Beveridge said: “Our short films are a window into our endless quest for new taste experiences in Scotch.
“Johnnie Walker Blenders’ Batch whiskies are the result of bold experiments that push the boundaries in flavour, just as Johnnie Walker Black Label did more than a century ago. Over time that experimental blend has gone on to become a true icon of Scotch all around the world.”
Gibson, who led the development of the Wine Cask Blend, added: “With these new whiskies we wanted to make blends that can be enjoyed by all tastes, and especially by those people who might previously have thought that whisky isn’t for them.
“We know how to make exceptional Scotch; we’ve been making it for years. However, by opening our doors to some of the world’s foremost experts in food and drink, I feel we’ve been able to unlock new flavour combinations in our latest whiskies that are culturally relevant and that will excite new and seasoned whisky lovers.”
Johnnie Walker Blenders’ Batch Wine Cask Blend is launching in selected countries from this month with an rrp from US$29.99.
Johnnie Walker Blenders’ Batch Rum Cask Finish and Johnnie Walker Blenders’ Batch Espresso Roast are available globally at some of the world’s best bars from October.