Drinkaware campaign aims to fight drink-related sexual harassment

Drinkaware says that new research reveals the extent to which drunken sexual harassment has become an accepted part of a night out for many young people.

The alcohol education charity is launching a new campaign called It's OK to Ask that aims to address the problem.

The survey, carried out by the charity and You Gov, found that 72% of 18- to 24-year-olds claim to have seen sexual harassment on a night out.

Some 79% of women said they expected inappropriate comments, touching and behaviour to take place when they went out, either to themselves or to female friends, while 63% of women and 26% of men said they had been on the receiving end of some form of sexual harassment themselves.

It's OK to Ask is being rolled out in cinemas, online and in venues across north west England, a region chosen because of the high proportion of people in the 18-24 age group in the region who binge drink.

It encourages witnesses to drunken sexual harassment to challenge the status quo by giving them information and advice on what to do if they see or suspect that someone is being harassed.

Drinkaware chief executive Elaine Hindal said: "Drunken sexual harassment is seen by too many young people as part and parcel of a night out. The aim of the It's OK to Ask campaign is to empower people to challenge this behaviour.”

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