Diageo Reserve adds to Bulleit portfolio

Diageo Reserve is set to extend its range of Bulleit premium American Whiskeys.

The company is added Bulleit Bourbon 10-year-old to the line up to capitalise on the rising popularity of bourbon in the UK. The category has grown 4.4% in value, according to Diageo.

The new bourbon is aged in charred American oak barrels for a minimum of ten years. The 45.6% whiskey offers a rich flavour and it is dark in colour, with a warm, orange hue. It delivers aromas of rich toasted oak with hints of vanilla, providing a smooth and mellow finish of dry spice and caramel notes.

Nick Temperley, head of Diageo Reserve GB, said: “Bourbon is a category loved by UK consumers and Bulleit is making gains in both the on and off-trade and outperforming the category – up 54% in volume. We are confident that Bulleit 10-Year-Old will add to the popularity of the bourbon category, providing a fantastic base for a number of seasonal serves such as the Smoked Maple Old Fashioned.”

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