Tesco launches low-alcohol wine range
Tesco has launched a new range of low-alcohol wines, developed in partnership with international wine producer Felix Solis.
The three-strong range, which is exclusive to Tesco comprises ‘customer favourites’, which are Cabernet Tempranillo, Grenacha-Rose and a Sauvignon Blanc; all of which are nearly alcohol free at less than 0.5% abv.
The wines have been developed using a new innovative spinning cone technique, which gently removes the alcohol without sacrificing the aroma, quality and flavour profile of the wine, according to Felix Solis.
Tesco’s master of wine, James Davis, said: “With the consumption of alcohol in the UK down by 18% over the last decade, we are seeing an increasing number of customers who want to enjoy the social aspect of having a drink, and are looking for a quality wine drinking experience, but without the alcohol.
“In recent years, we have seen improvements in the quality and range of low and no alcohol ciders and beers, which have put wine firmly in the shade. This is the first range of its kind sold by a supermarket, which offers customers a real comparable alternative to popular varieties, like Cabernet Sauvignon, Grenache rose and Sauvignon Blanc, without any compromise on taste.”
The wines will be available in more than 700 stores around the country and online and will be priced at £3. All three of the low-alcohol wines contain less than 0.5% alcohol.
In March Tesco became the first supermarket to bring together is entire range of alcohol free, or less than 0.5% abv beers, wines and spirits in one place in stores across the UK.