Les Dauphins ventures into sparkling wine territory
Les Dauphins is adding its first sparkling wine to its line-up of wines from the Rhône region of France.
The sparkling Blanc de Blancs newcomer has been created by winemaker Guillaume Valli, using traditional grapes such as Marsanne and Roussanne from the group’s southern Rhone vineyards.
The Les Dauphins brand, which was created by Union des Vignerons des Côtes du Rhône, in collaboration with UK-based French wine specialist Dedicated Wines, was first launched in 2011. The range initially comprised a Cotes du Rhône red, white and rose.
The first listing for Les Dauphins Blanc de Blancs will be in May in Waitrose, which already stocks Les Dauphins Côtes du Rhône Villages Grand Reserve and Les Dauphins Crus des Côtes du Rhône Vinsobres.
Waitrose wine buyer, Rebecca Hull MW, said: “Sparkling wine sales are continuing to enjoy lively growth and customers are increasingly looking to broaden their repertoire from Prosecco, Cava and traditional Cremants. Les Dauphins Blanc de Blancs will be a fun and friendly new face in the fizz fixture. Waitrose customers already have great affection for the Les Dauphins brand, so I am positive that this new bubbly extension to the range will get a warm welcome.”
Richard Evans of Dedicated Wines added: “We are delighted that Waitrose is the first to market with this innovation. The fantastic success of Les Dauphins has proved that consumers do want recognisable wine brands which deliver great quality. We are all aware of the outstanding growth of the ‘informal’ sparkling wine category and Les Dauphins Blanc de Blancs is well set to contribute to further that growth.”