JP Chenet gets a contemporary new look
JP Chenet, owned by Les Grands Chais de France, has unveiled a packaging refresh as part of the brand’s evolution and to give the range a more contemporary feel.
The new look bottles include updated labels across the range of seven key Original varietals for the UK market. The labels feature refined and clearer labels with a more prominent logo, reference to France to demonstrate provenance and a new ‘Original’ endorsement positioned above the brand name.
Mark Kears, managing director of Les Grand Chais de France, said: “As the number one French varietal wine brand and number two single serve format brand it is important that our packaging remains contemporary in design, which means retaining a classic look to appeal to our existing customers while evolving in style to reach new, younger consumers.”
The brand will continue to boost its on-shelf appeal in 2017 with major marketing initiatives including the JP Chenet Club – a consumer loyalty programme – and in-store on-pack promotions.