Aldi reports strong December aided by soaring Prosecco sales

Aldi has reported record festive sales for 2016 supported by strong sales for its Prosecco, alongside low-priced festive veg.

The discount retailer said it sold more than two million bottles of Prosecco – equivalent to almost 69,000 bottles a day – throughout the month of December.

In total it sold more than 13.5m bottles of wine, Champagne and Prosecco during December.

Aldi also noted that Christmas trading was boosted by strong demand for its Specially Selected range of premium products, which it expanded last year to compete with high-end retailers such as Fortnum & Mason, Waitrose and Marks & Spencer.

Total sales across this range increased 27% year-on-year during December, with its Specially Selected Argentinian Malbec among the top-selling products.

Matthew Barnes, chief executive officer of Aldi UK and Ireland, said: “Sales of our premium Specially Selected range in particular surpassed expectations – a clear sign that more and more people are realising they can treat their families to products of a quality comparable to Waitrose and M&S at a fraction of the price by shopping with Aldi.”

The retailer predicts sales of its Specially Selected lines will exceed £750m in 2017, just over a decade after the range was initially launched.

Barnes added that the retailer has started 2017 “in a confident mood” and it has 70 new Aldi supermarkets opening across the UK this year, with its 700th store due to open in February.

“As Britain’s fastest growing supermarket we remain committed to meeting the strong demand across the country for new Aldi stores.”

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