Global Brands extends Hooper’s into cans
Hooper’s is entering the growing RTS (ready to serve) can market with its most popular flavour, Dandelion & Burdock.
The traditional British drinks brand, which is owned by Global Brands, will now offer its key flavour in a canned format.
RTS cans is the fastest growing format in the RTD (ready to drink) category, according to Global Brands. The canned format has grown by £9.4m over the last year and is now worth £115m (Nielsen, year to 13/08/16). The trend is being driven by a more mature consumer.
The newly-created 25cl can has a glossy finish and it highlights the provenance of its ingredients, which include hand-picked English dandelions and burdock thistle roots.
Justin Horsman, marketing controller at Hooper’s, said: “We are really pleased with the development of our new can serve for Dandelion & Burdock, which is a national favourite. It means our consumers can now enjoy it at a variety of social events including typical British outdoor drinking occasions such as picnics, BBQs and festivals, all of which represent the brand perfectly.”
Hooper’s is a range of sparkling alcoholic fruit brews, which were first launched by William Hooper in 1817. The company said today’s range uses traditional British recipes and all natural flavours to create “a more modern and refined RTD with true British heritage”.