Black Sheep revamps its Riggwelter ale
Black Sheep Brewery has refreshed the identity of its Riggwelter ale, ahead of its 25th anniversary year in 2017.
Riggwelter, the Masham-based brewery’s strong dark ale, has been given a fresh new look across bottle and cask. The name Riggwlter is derived from a local Yorkshire Dales dialect word for when a sheep rolls onto its back and can’t get back up – they say it is ‘rigged’ or ‘riggwelted’.
Jo Theakston, Sales and Marketing Director at Black Sheep Brewery said: “Riggwelter has established itself as one of our flagship ales and a popular choice for customers both young and old. We are seeing something of a resurgence in the popularity of big flavoured dark Ales and Riggwelter is one of the best there is!
“We have been sympathetic to the original bottle design and have refreshed it for a modern audience with a much cleaner and bolder standout of our ‘riggwelted’ sheep. We are hoping to build on the strong growth that the brand has enjoyed, and this should certainly help support that trend and also introduce the beer to new drinkers. 2017 is a landmark year for Black Sheep, in what will be our 25th anniversary, so we are preparing for an exciting year ahead that will feature many of our tried and trusted classics as well as some new creative, seasonal ales.”