Rekorderlig swaps Winter variant with Spiced Plum
Rekorderlig Cider is gearing up for winter with the launch of Rekorderlig Spiced Plum.
The new limited edition flavour will replace the brand’s Winter Cider, which was first launched in 2009. The 4% abv Spiced Plum blends pear cider with plums, cherries and a mix of spices including cloves and cinnamon.
The launch of the drink, which can be served hot or cold, will be supported by sampling at key winter-themed events, as well as a dedicated marketing campaign encompassing social media.
Ali Pickering, brand director portfolio at Molson Coors, said: “Rekorderlig has an unparalleled commitment to extending the cider season beyond summer, so we’re thrilled to announce the launch of Spiced Plum.
“The brand isn’t one that stands still, and after six hugely successful years of Winter Cider, we felt it was time for a change.
“With Spiced Plum, we’re looking to reward Rekorderlig lovers with a reason to enjoy their favourite drink outside of the occasions that are traditionally associated with cider.”