Copestick Murray bolsters portfolio with leading Chilean winery
Copestick Murray has added wines from Chilean producer Aresti to its portfolio and believes it can help the firm become a major player in the UK market.
Aresti Chile Wine (ACW) is a family-owned winery that was founded in 1951 by Vicente Aresti and his father-in-law Alfredo Lópe.
It owns three global brands – Aresti, Espiritu de Chile and Montemar – that are sold today in more than 40 countries, with an annual turnover of £14 million.
The Aresti brand itself is distributed by Eurowines Limited in the UK, but ACW has partnered with Copestick Murray to achieve bigger overall distribution, in both the on and off trade, and to increase the brand awareness among UK consumers, sommeliers and retailers.
Robin Copestick, managing director of Copestick Murray, said: “We have been looking for a good Chilean partner for many years. ACW are a perfect fit for us.
“They have good brands, good volumes, excellent quality and also a flexible attitude to the requirements of the UK.
“Their commercial team has great experience and is motivated to make this work, their winemaking team is first class and they have some real imagination in their marketing department.
“Eurowines has done a great job of distributing the Aresti brand and I look forward to working with them to consolidate this important area of the market.
“However ACW has great potential outside of their own flagship brand. This is where Copestick Murray can help ACW become a major player in the UK market.
“Copestick Murray currently sells around 3 million bottles of Chilean wine per year but with this new partnership I am looking to increase this figure exponentially over the next few years. It is a very exciting agreement and we cannot wait to get going.”
Matías Rivera, managing director at ACW, added: “During the last years we have been implementing a lot of changes in the company in order to achieve important distribution and also realise greater sales volumes. This new partnership is aligned with our plans in the UK, to become a more important player in one of the most important markets for the Chilean wines.”