Asda awards supply deals to 13 Scottish craft brewers
Asda has secured a deal with 13 Scottish breweries to stock a total of 75 beers, ales and ciders in its stores across Scotland.
The contract, which totals £850k, includes 25 new lines from the 13 suppliers and is part of Asda’s aim to lead the way in supporting the Scottish brewing industry as the demand for craft beer continues in Scotland.
As well as working with Isle of Arran,Isle of Skye, Loch Ness and Kelburn breweries, the supermarket has also built a relationship with Craft Beer Clan to recruit the additional nine craft beer lines from: Deeside Brewery, Eden Mill Brewery, Jaw Brewery, Knops Brewery, Lerwick Brewery, Stewart Brewing, Loch Lomond Brewing, Wooha Brewing and WEST Brewery.
For seven of the breweries the new contract represents their first major supermarket listing.
Brian O’Shea, Asda’s regional buying manager for Scotland, said: “The craft beer culture continues to grow, and it is clear customers are trading up to more premium beers, particularly ones which come from local brands.
“The new lines we have launched are all premium quality and will give customers a new more local choice, with a variety of flavours to suit every palate and occasion.”
Chris Miller, director at the Craft Beer Clan of Scotland, said: “The Craft Beer Clan works hard to promote Scottish craft beer at home and abroad, and it’s fantastic we’ve been able to work with a major retailer such as Asda.
“The craft brewing sector is renowned for its collaborations, so to be able to bring so many new brand listings to the supermarket stores across Scotland has been a great opportunity as we continue to build on Scotland’s reputation as a world-class producer of drink.”