Carling launches promotion for May Day bank holiday weekend
Carling is launching a new ‘Bank Holiday in The Bag’ promotion, offering fans the chance to win a free holiday with three mates over the May Day bank holiday weekend.
Lucky winners will be notified by the delivery of a bag, which will contain goodies to enjoy on their trip, in addition to instructions revealing where they’ll be heading to.
The promotion, which forms part of Carling’s ongoing activity to create tasting relationships with consumers, is open until 22 April. Consumers can register at www.carling.com/bankholidayinthebag
Jim Shearer, Carling brand director at Molson Coors, said: “Following the phenomenal success of our ‘Brighton or Barbados’ campaign last year, we wanted to encourage consumers to make the most of their bank holiday in a memorable way for a second year running.
“Whether it’s a city break or an exotic getaway, this promotion is about ensuring people can avoid the gardening or DIY to make the most of their bank holiday and spend the extra time off doing something unforgettable with their mates.”
“Carling is committed to driving value back into the lager category beyond price, and our ‘Bank Holiday In The Bag’ promotion is testament to this. Our new campaign aims to bring excitement back to the ‘familiar favourite’ category by focusing on adding value through promotions at the moments that matter most to consumers.”