Essential Guide to South Africa
The OLN Essential Guide to South Africa is the perfect guide for buyers on trends within the South African category – highlighting the grapes, regions, categories and producers they should be looking to add to their drinks range.
South Africa faces many challenges on the shelves and lists of the UK. Frequently touted as dynamic, exciting and great value across the board, sales of its wines have taken time to refl ect this widespread enthusiasm. The message, however, appears to be getting through, with a growing number of new and exciting labels and winemakers adding to the ranks of established and trusted names. This, in turn, is helping to fl esh out the category as restaurants, merchants and multiples become more adventurous in their selection and selling of The Cape’s wines. If South Africa can capitalise on this momentum, backed by the ongoing benefi ts of a favourable exchange rate and a good forthcoming 2015 vintage, it would be wise to do so. But the country also needs to work hard at building sales at higher prices, with more premium wines, and ensure it doesn’t undersell itself now so value can be built in for a sustainable future. We examine all of this and more in these pages, with a broad mix of viewpoints, insights and analysis from both trade and communicators here and on The Cape. And in doing so we hope to pass on a taste of why South Africa is currently one of the most exciting wine-producing countries on the planet.