Gordon & MacPhail launches 'The Wood Makes The Whisky' campaign
Family-owned Scottish whisky producer Gordon & MacPhail has unveiled a new campaign to highlight the importance of wood to whisky maturation.
The campaign, titled ‘The Wood Makes the Whisky’, involves eight different whiskies, each chosen to reflect different qualities that wood can bring to the product’s flavour profile.
The whiskies selected are the Rare Vintage Glen Grant 1954, Rare Vintage Strathisla 1965 Connoisseurs Choice Speyburn 1991, Distillery Labels Ardmore 1996, Connoisseurs Choice Tormore 1997, Connoisseurs Choice Glen Spey 2004, Speymalt Macallan 2006, and The MacPhail's Collection Bunnahabhain 8 Years Old.
They range in ABV from 40% to 46%.
A book and website have been published to accompany the campaign.
Ewen Macintosh, chief operating officer, said: “Here at Gordon & MacPhail we have always been focused on the close relationship between oak and spirit, and have learned from vast experience that wood really does make the whisky.
“We have selected the special series of whiskies to demonstrate this complex relationship. Our unrivalled collection is a liquid library showcasing whiskies from numerous Scottish distilleries, age profiles and whisky characteristics. From branch to barrel, we aim to deliver a perfectly matured whisky time and time again.”
Founded in 1895, Gordon & MacPhail is based in Elgin, Moray. It exports over 300 expressions of own-bottle single-malt whisky to more than 60 countries.
Earlier this year, it released the world’s oldest cask whisky, a 75 Year Old Mortlach, distilled in 1939.