Cream of the crop
Christmas is all about creating an eclectic drinks cabinet, so retailers should ensure those indulgent and unusual cream liqueurs are clearly visible.
WHAT’S HOT IN CREAM LIQUEURS
Baileys is the only cream liqueur to feature in the top 10 list of off-trade spirits in Great Britain, ranking ninth in value (WG&S 2015), and it’s a popular festive option.
EXPLORING NEW OPTIONS
The success of Chocolat Luxe proves there is potential in selling cream liqueurs. It also shows fans are keen on trying out new things.
It may also benefit from the increasing popularity of American whiskey, currently one of the fastest-growing spirits categories, up by 15.9%, (WG&S 2015).