Redesign and Mini prize for Greenall's

Quintessential Brands has redesigned the packaging for its Greenall’s gin brand and is promoting it with an on-pack competition to win a Mini Cooper.

It said the prize had been chosen to target younger gin drinkers in the 20-35 age bracket.

Other prizes include Kindles, Netflix subscriptions and bottles of gin.

International brand manager Sinead O’Frighil said: “This is part of a key strategy to deliver growth for the brand with an increased investment behind innovation and brand awareness, supported by an integrated marketing plan.”