Booths boosts range for beer and cider festival
Booths is celebrating its month-long beer and cider festival with the launch of nine new beers and two ciders.
The drinks are made by four British producers who haven’t supplied the northern retailer before.
Booths’ beer and cider festival is taking place in all 29 of its supermarkets from June 18 to July 15, and features hundreds of beers and ciders on promotion at four-for-£6 as well as in-store sampling events and try-before-you-buy on all beers and ciders.
Buyer John Gill said: “The craftsmanship of brewing in Britain is extraordinary and we are constantly on the look-out for exciting new breweries and beers to complement our collection of over 200 bottled beers and 40 ciders.
“We are thrilled to be listing four new suppliers during Booths’ beer and cider festival, from the innovative London-based Camden Town Brewery, which has been on our radar for some time, to the first brewery in the north east to supply our stores. Our customers share our passion for a well-brewed pint and are going to be spoilt for choice.”
The new drinks include the Harbour Light Brewing Company’s Harbour Light Ale, Harbour Amber Ale and Harbour Pale Ale, Camden Town Brewery’s Camden Pale Ale, Camden Hells Lager and Camden Gentleman’s Wit, Sampford Courtenay Cider Company’s Sampford Traditional Devon Cider and Sampford Sparkling Elderflower Cider and Tyne Bank Brewery’s Tyne Bank Silver Dollar, Tyne Bank Motueka Blonde and Tyne Bank Cherry Stout.
Booths has also released four new own-label brews specially made for it by north-western breweries Tatton Brewery in Cheshire, Hawkshead Brewery in Cumbria, Ilkley Brewery in Yorkshire and Lancaster Brewery in Lancashire.