Amarula launches Gold
Amarula cream liqueur is set to launch its first new product in 25 years – Amarula Gold, a clear golden 30% abv spirit.
The launch comes in Amarula’s 25th birthday year, and is to take place in South Africa and travel retail before rolling out to other markets in September.
Amarula Gold is made from the marual fruit of sub-Saharan Africa, double-distilled and aged in oak for 24 months.
Caroline Snyman, head of Distell’s spirits business unit, said: “Amarula Gold is positioned as daring, suave, premium and sophisticated. It takes its cue from the thriving, cosmopolitan dynamism that is increasingly the face of Africa, the new continent of opportunity and currently the source of so much exciting innovation and creativity.”
The spirit comes in a clear bottle, with a black version of Amarula’s signature neck tassel.
It is recommended neat over ice, or mixed with soda, sparkling apple juice or ginger ale.