Carling launches winter berry variant
Molson Coors has added the limited-edition Carling Zest with a Hint of Winter Berries to its portfolio.
Analyst firm Nielsen hailed Carling Zest as the most successful new beer of 2012 in its Scantrack data (year to January 5, 2013) and Molson Coors has continued to release new variants in 2013.
Carling Zest with a Hint of Citrus became a permanent addition to its core range and a limited-edition Carling Zest with a Hint of Ginger was launched.
The new variant has been released to the off-trade for the autumn and winter months and is available in Asda, Morrisons, Sainsbury’s, Tesco and The Co-op, along with Booker Premier and Nisa Local.
Jeremy Gibson, Carling brand director at Molson Coors, said: “We have put a great deal of investment behind Carling Zest this year and its standing in the category shows that we are reaping the results of that.
“We will continue to lead the way in developing this market and excite consumers with new flavours. We had a fantastic British summer, to the delight of our off-trade customers, so this new beer has been designed to sustain the seasonal, feel-good factor, and encourage a zest for winter.”