The Beautiful South smashes target

A new tasting event that brings together leading producers from Argentina, Chile and South Africa under one roof in London has exceeded its exhibitor target.

The generic bodies from all three southern hemisphere nations hoped to sell 250 exhibitor tables at The Beautiful South, but they have already reached 280.

There is still more than two months before doors open at the two-day tasting on September 11, and the organisers hope even more will sign up.

The generics believe that “the strong support from all producer countries will guarantee that the visitor experience at the tasting will be comprehensive and varied”.

The event at the newly-refurbished Olympia 2 will be chiefly focused on the UK market, but buyers from Europe and the US are also expected to attend.

There will also be six specific tasting zones, which will include wines from all three presenting countries:

  1. Champions of the South (gold and trophy winners from major wine competitions)
  2. Chardonnay Over £10
  3. Red Blends
  4. Regional Cabernet Sauvignon
  5. Old Vines
  6. New Generation Winemakers

A series of seminars will be presented during the tasting and will include two wines from each of the three presenting countries. There will be two seminars per day:

September 11

11am Ageing Gracefully – a seminar on old vintages and ageing potential

4pm   Cool Customers – a look at cool areas, altitude and coastal

September 12

11am The Pioneers – looking at some of the first wineries to be established

4pm   Rule Breakers – exploring wines made by modern day mavericks

Visitors can register to attend the trade-only event by visiting

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