Stella Artois gets the Slumdog Millionaire treatment in TV ad
An Oscar-winning cinematographer has been drafted in to add style to the upcoming TV ad from Stella Artois Cidre.
Anthony Dod Mantle, who worked on Slumdog Millionaire, will join Oscar-nominated director Wim Wenders to create the 30 and 40-second slots.
They will run across channels in August, along with a 60-second ad that will play out at cinemas.
The ad focuses on a sharply-dressed Le President who selects apples from the orchard before hosting a glittering party in a barn.
Andy Logan, marketing manager at Stella Artois Cidre, said: “We are delighted to have been able to work with Wim Wenders to produce an advert which again reminds consumers that Stella Artois Cidre is the most sophisticated cider; carefully crafted and presented like no others.”