Scratchcard push for E&J Brandy
Gallo’s E&J Brandy has launched a scratchcard promotion for independent convenience stores.
From this month, specially marked cases of 35cl bottles of E&J Brandy will include scratchcards giving retailers the chance to win instant cash prizes of £10-£5,000.
The promotion is aimed at driving more sales of 35cl bottles in c-stores, and packs also include neck collars to boost shelf stand-out.
The push will be backed with POS in cash and carries and a trade media ad campaign.