Spirited Wines in mobile internet push

Spirited Wines – the chain that has taken over all the Nicolas shops outside London – has launched a mobile marketing campaign to raise its profile in mobile search engines.

The company has signed up mobile marketing and services provider Mobileweb Company to market each of its stores and give its brand more prominence. It uses the m.Discovery platform to optimise, index and disseminate content so that search engines are more likely to find them.

Spirited Wines managing director Benoit Thouvenin said: “With more consumers using mobile as a key way to find business details it is essential that we can position our brand effectively on mobile search engines and deliver content that is quick and easy to view on any mobile device. The m.Discovery platform  is the perfect solution and has been extremely simple to integrate into our business.”

Mobileweb Company managing director Martin Wilson said: “We are proud of the fully managed solution we have delivered for Spirited Wines and look forward to the potential to roll out to other leading companies. The m.Discovery platform has been specifically designed to support retailers, market their businesses and deliver real value from the mobile environment.”

More than 22 million people in the UK used their mobile to browse mobile sites in March 2011, with 6.8 million making multiple visits to retailers, according to research by GSMA and Comscore. Retail-related searches from mobile devices have soared by 216% over the past year, according to the British Retail Consortium and Google.

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