Fee bitters relaunches in EU-sized bottles
Fee Brothers is increasing the pack size for its range of bitters to bring it into line with EU standards, and is planning to add to the line-up later in the year.?The New York-based producer will roll out the 15cl bottles – which replace the US-style 11.8cl packs – over the next three months.?Nick Gillett, director of UK agent Mangrove, said: “The pack size has caused some problems with EU governance.
“This change will allow us to fulfil that European demand.?“The pricing has remained the same on a per cl basis, which is great news for our customers.”?Gillett said two new products would be added to the 13-strong range in 2011.